It was also revealed that the album would include an feature from Canadian rapper Drake. Two days prior to the album's release, he held a special Zoom listening session with fans, during which he played the entire project for the first time.
He officially announced the album and its title on September 28, posting a short trailer on Twitter. On September 25, a 'deluxe' edition of Trapsoul was released, in preparation for Anniversary, featuring two songs that were previously-released on SoundCloud during the Trapsoul era, as well as The Weeknd's remix of Trapsoul cut 'Rambo' (titled 'Rambo: Last Blood'). The visual ends with the message: 'New album this fall'. Tiller first teased a new album in the video for the album's lead single 'Inhale', released on September 3, 2020.